Development concept: Win-win, Creative, Sharing, Century-old, Beneficial to all stakeholders.
Operating principle: People-oriented, Serving the people, Attracting customers, Good reputation.
Business objectives: United, Self-expressive, Cooperative and Developing Century-Old firm, To be the market leader.
The spirit of the company: Innovative, Self-development. A growing company with the full marketing principle that promotes the brand, guiding consumption and developing products.
Yuan’s Chuan Chuan Xiang is an advocate of harmony “fate” Culture:
Fate of family: Love, Concerned, Care
Fate of friendship: Warm, Help, Sharing
Fate of doing business: Cooperation, Wealth, Win-win
Fate of wealth: Integrity, Support, Accumulation